Hard seltzers are attracting new consumers, even during the COVID-19 pandemic, as 44% of drinkers first tried the beverage within the past eight weeks. Read More
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Tag: Mark Anthony Group of Companies
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Hard Seltzer Could Reach 10% of Beer Category Sales by Summer
The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Read More
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Beer Category Dollar Sales Growth Rate Slowest of Last 6 Weeks
Beer category dollar sales in off-premise retailers increased 12.3% to $856M but that was the slowest growth over the last six weeks, according to Nielsen. Read More
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Beer Dollar Sales Increase 18% for 4 Weeks Ending March 22nd
Beer dollar sales in off-premise retailers are up 10.3%, to $7.9 billion, year-to-date through March 22nd in off-premise multi-outlet and convenience stores. Read More
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White Claw Hard Seltzer Introduces 3 New Flavors
White Claw Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors — Tangerine, Watermelon and Lemon! Read More
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Credit Suisse, Evercore ISI Project Further Hard Seltzer Growth
The hard seltzer category could reach about 10% of the beer market in the next few years, according to two leading financial services firms. Read More
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White Claw Maker Investing $250 Million to Increase Production and Meet Demand
White Claw’s founder says its disruption is “growing beer and unlocking substantial incremental profits and sales growth” for wholesalers and retailers. Read More
