Walter Station Brewery announces the release of their top-selling NEIPA/Hazy IPA, Hazing Arizona, now available in 16 oz. cans and 4-packs.
Hazing Arizona is the creation of Head Brewer and Owner, Jim Erickson, who developed this beer to round out their IPA offerings following their first full year in operation. This being the first hazy at WSB, Erickson set out to create a classic example of this relatively new, but highly popular style.
“Hazys were never my thing,” says Erickson. “But after making this beer, it has quickly become one of my favorites here at Walter Station. After the first batch, I quickly realized we were really close but needed to adjust the hop schedule a bit to bring out a little more juiciness and tone down any bitter character.”
The ending result is a beer that resembles orange juice in appearance but has a citrus character equal to it.
“We even did a social media survey to see who could tell the difference between our Hazing Arizona and a pint of orange juice. The results were 50/50 which showed us how close they really were in appearance. It was a lot of fun.”
Of course, a good beer deserves good marketing and to prepare for the launch, Erickson connected with Anthony Jensen of Unit 32 Design to begin building the brand. They quickly landed on themes from the original movie, one of Erickson’s favorites, and added in some subtle and some not-so-subtle references and the Hazing Arizona can was born.
“It really pops on the shelf and people respond to it very well,” says Erickson. WSB is currently producing Hazing Arizona in 10 bbl batches available in the brewery’s taproom and throughout Arizona in select bars, restaurants and bottle shops.