Back in February, Stone Brewing filed a lawsuit against brewing powerhouse MillerCoors for infringing upon their “Stone” trademark.
And now according to an article on TradeMarkYourBeer.com, Stone Brewing is seeking a preliminary injunction against MillerCoors to prevent the company from selling Keystone beers in which its packaging has isolated the word “Stone”.
Stone Brewing argues that an injunction is necessary because the Keystone packaging causes irreparable consumer confusion and will wreak havoc in the market as consumers will purchase the beer because of a presumed association with Stone.
The requested injunction seeks to prevent MillerCoors from “selling, advertising, or offering for sale any beer or alcohol product whose label or packaging displays the term ‘Stone’ or ‘Stones’ apart from or in a different font, typeface, color, placement, shading and overall emphasis from the term ‘Key’ in defendant’s ‘Keystone’ brand.”
Stone Brewing did say that they were willing to allow MillerCoors 30 days to sell off their existing inventory. The case continues on August 13th.