Brouwerij Rodenbach, one of the most revered breweries of sour ales, announced that its original Rodenbach Classic, available in cans throughout the US.

Brouwerij Rodenbach, one of the most revered breweries of sour ales, announced that its original Rodenbach Classic, available in cans throughout the US.

Rodenbach Brewery Releases Rodenbach Classic in Cans

Share This Article

Brouwerij Rodenbach, one of the world’s most revered breweries and exclusive brewer of sour ales, announced that its original sour ale, Rodenbach Classic, has undergone a complete redesign and is now available in cans throughout the US.

A blend of young and mature beer, Rodenbach Classic is a perfect balance of caramelized roasted malts and tart fruit notes with subtle oak undertones and a refreshingly crisp, yet lingering finish. The mature beer is aged for two years in the standing oak casks — a process that dates back to the middle ages and something that Rodenbach has been doing for nearly 200 years. It is then expertly blended by Master Brewer Rudi Ghequire for an approachable, sessionable sour that is pairs exceptionally well with foods.

The new modern look highlights the refreshing quality of the beer and showcases images of the iconic, centuries-old oak foeders (standing oak casks) which gives Rodenbach its unique and distinctive taste profile. A red ‘R’ outlined in gold occupies the upper portion of the white can to highlight the Rodenbach name, and ‘Est. 1821’ is proudly centered on the top ring of the can — a nod to the brewery’s origins nearly 200 years ago.

“Sour beer is the fastest-growing beer segment in America and this new packaging truly shines a light on what makes Rodenbach unique from all other sours — our iconic oak foeders,” said David van Wees, President of SFB Imports. “Rodenbach Classic is a beer of uncompromising quality; its low acidity offers pure refreshment and makes it a great complement with food. We’re excited that more consumers will be able to enjoy Rodenbach in an easy to drink can format.”

Available exclusively in 4-pack, 16.9 oz. cans (500ml), Rodenbach Classic has a suggested retail price of $11.99.

Advertisements

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Latest Craft Beer News

Molson Coors Donates $1M to Support Bartenders and Servers

Molson Coors Beverage Company is donating $1 million to the United States Bartenders’ Guild, a nonprofit organization that supports bartenders and servers. Read More

Wild Leap Brew Co. Launches “Gratuity” and Fundraiser for Service Industry

Wild Leap Brew Co. released Gratuity, a craft beer devoted to supporting service industry workers who have been hit hard by the worldwide COVID-19 crisis. Read More

New Belgium Brewing Donates Up to $100,000 to Establish Bar & Restaurant Relief Fund

New Belgium Brewing Company has established a relief fund to support laid off and furloughed foodservice workers in its communities due to the coronavirus. Read More