Pelican Brewing Company is adding 12 oz. cans of Uprift IPA — the the perfect companion to punctuate any outdoor escape — to its year-round lineup.

Pelican Brewing Company is adding 12 oz. cans of Uprift IPA — the the perfect companion to punctuate any outdoor escape — to its year-round lineup.

Pelican Brewing Adds “Updrift IPA” to Year-Round Lineup

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Pelican Brewing Company takes a hard U-turn from convention with the release of Updrift India Pale Ale — a spirited and vibrant new brew that climbs to new heights of flavor. Pelican brewers composed the consummate expression of adventure-in-a-can when they crafted Updrift IPA. Long on unexpected tropical, stone fruit and citrus punch, Updrift is the perfect companion to punctuate any outdoor escape. Available now — and year-round — in 12 oz. cans, 6-packs, mixed IPA 12-packs, and on-tap at Pelican brewpubs and other participating watering holes.

Label design for 12 oz. cans of the Updrift IPA by Pelican Brewing Company

Label design for 12 oz. cans of the Updrift IPA by Pelican Brewing Company

Drifting against the current, Updrift moves against the grain of predictable flavor, bringing a bright clean hop aroma chock full of tropical, stone fruit and zesty citrus. Underpinned by a foundation of toasty malt, the punchy assertive hops rise upward in a crescendo of flavor, leading to a clean hoppy finish. Atop the dune, the trail or after catching the big wave, bring Updrift on your next adventure and ascend the crest of hop character!

12 oz. can of Updrift IPA by Pelican Brewing Company

ABV: 7.1% | IBU: 70 | PLATO: 16º

“At Pelican, we honor our outdoor experiences and of course the incomparable beauty of the Oregon Coast so we wanted to imagine the perfect companion beer to adventure with,” says Jason Schlebach, head brewer, Pelican Brewing Company.

“We set out to create a beer that’s as refreshing and unexpected as the environment we’re surrounded by here on the coast. Creating a profile that is great for any outdoor activity really drove us to the drawing board to compose the perfect hop blend. We believe Updrift will become a thirst-quenching favorite on your next adventure.”

Pelican continues to be one of the most decorated breweries in the Pacific Northwest, earning well over 450 medals including several Gold Medals this year alone at the World Beer Cup, Australian International Beer Awards and North American Beer Awards.

Like all Pelican beers, Updrift is born at the beach by a team of award-winning craft beer makers known for brewing styles of beer that they themselves love to drink. Cheers!

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