New Realm Brewing Company introduces the Más Macho, a double IPA with humungous flavor. This is no ordinary beer, it’s the biggest, baddest, most macho double IPA of them all. Más Macho is a supremely hop-forward beer with intense pineapple, tropical fruit, citrus and dank notes. Expect a ludicrous amount of hop flavor, pleasant bitterness and subtle sweetness that will have you begging for more.
“Más Macho is a classic Double IPA, right in my wheelhouse, weighing in at a hefty 9.3% ABV, and dry hopped liberally with Simcoe and Centennial hops” said Mitch Steele, Brewmaster and Co-Founder of New Realm Brewing.
“This beer is a big, delicious DIPA with hints of pine and peach, and a touch of dankness that fans will love. This our first entry into the single serve category and we’re going to have some fun marketing this one with a campaign we’re calling ‘¿Quien Es’ Más Macho?’” said Bob Powers, CCO and Co-Founder of New Realm Brewing.
Más Macho is releasing as a part of a convenience store-focused single serve line, which will also include New Realm’s best-selling Hazy Like a Fox IPA in new 16 oz cans. Más Macho is launching on April 21st in New Realm’s Atlanta and Virginia Beach brewery to-go coolers, as well as convenience stores around Georgia and Virginia.
- Beer: Más Macho:
- Style: Double India Pale Ale
- Specs: 9.3% ABV / 60 IBU
- Color: Gold with a light haze
- Package: Single Serve 16oz cans
- Distribution: Throughout Georgia and Virginia
- Availability: April 21st
New Realm Brewing is located at 550 Somerset Terrace NE in Atlanta (30306) and 1209 Craft Lane in Virginia Beach (23454) with to-go food and beer options available. For a complete list of hours, as well as additional information, visit newrealmbrewing.com.