New Belgium Brewing Company is launching The Purist Clean Lager, a USDA Certified Organic beer with a clean, refreshing taste, 95 calories and 3g of carbs.

New Belgium Brewing Company is launching The Purist Clean Lager, a USDA Certified Organic beer with a clean, refreshing taste, 95 calories and 3g of carbs.

New Belgium Brewing Releases “The Purist Clean Lager” Lo-Cal, Lo-Carb Beer

Share This Article

Clean eaters and beer lovers alike can rejoice in the creation of a whole new category of beer — the clean lager. New Belgium Brewing Company announces its launch of The Purist Clean Lager, a USDA Certified Organic beer with obsessively-sourced organic ingredients, a clean, refreshing taste, and only 95 calories and 3g of carbs. The first-of-its-kind clean beer is out nationwide today.

Label design for 12 oz. can of The Purist Clean Lager by New Belgium Brewing Company

Label design for 12 oz. can of The Purist Clean Lager by New Belgium Brewing Company

The Purist is a labor of love that brings together New Belgium’s innovation leadership with its endless drive to prove business can be a force for good. Sustainability has been a core value for the brewery since day one and New Belgium’s experience in brewing organic beers can be traced back to the 1990s. Brewing any organic beer is a challenge — brewing The Purist demands perfection. It’s a style that leaves nowhere to hide any flaws. New Belgium’s brewing team is dedicated to pushing the boundaries of what beer can be, and The Purist is the latest example.

“This is probably the most technically challenging beer I have ever brewed,” said Cody Reif, Research and Development Brewer at New Belgium. “Sourcing organic ingredients to brew a flavorful beer proved to be just short of impossible, but that was only half the battle. Getting the brewing process right was the other half, and I honestly believe we are the only craft brewery in the country that can deliver a beer like this.”

12 oz. can and glass of The Purist Clean Lager by New Belgium Brewing Company

The Purist’s clean and refreshing taste is a result of pristine, first-use mountain water, organic Oregon barley from the oldest maltster in the Western United States — Great Western Malting — and organic hops grown on a single farm in Oregon’s Willamette Valley. By honoring the ingredients at every stage of the rigorous process, The Purist is in a new class of its own.

Fast Facts

  • Availability: Nationwide mid-March 2020 in 6 packs
  • Suggested Retail Price: $8.99 – $9.99
  • Calories: 95; Carbs: 3g; ABV: 3.8%
  • Tasting Notes: clean and refreshing with lightly sweet notes of green apple

For more information on The Purist Clean Lager, visit thepuristbeer.com. To find The Purist Clean Lager or any of New Belgium’s other offerings, visit the beer finder or download New Belgium’s Beer Mode app.

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Latest Craft Beer News

Beer Lab HI Releases “Chai Yo” Belgian-style Blond Ale

The latest limited release from Beer Lab HI, the “Chai Yo, Thai Tea & Milk Sugar Ale”, a Belgian-style Blond Ale, is now available from the Honolulu-based brewery. Read More

Bell’s Brewery to Auction Two Hearted Ale Hockey Jerseys to Benefit Local Organizations

Bell’s Brewery, Inc. and Kalamazoo Wings have teamed up to support two local organizations with a special, limited edition Two Hearted hockey jersey auction. Read More

Upper Hand Brewery Expands Distribution to Michigan’s Mitten

Upper Hand Brewery will end its drought of availability below the Mackinac Bridge with the distribution of its beer to Michigan’s Lower Peninsula this Fall. Read More