Molson Coors Acquires 148 Year Old Pardubický Czech Brewery

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Molson Coors acquired a majority stake in the Czech Republic craft brewery Pardubický Pivovar in June, according to the MillerCoors blog.

Outside the Pardubický Pivovar (Brewery)

Outside the Pardubický Pivovar (Brewery)

Molson Coors subsidiary Staropramen purchased an 89 percent stake in Pardubický, the company announced to employees. The Pardubický transaction also includes the brewery’s Slovakian distribution company.

Pardubický will remain a separate legal entity managed by Petra Chovancova, its former senior brand manager of core brands.

“Our goal is to layer on a strong craft portfolio to our current portfolio of traditional brands such as Staropramen, giving us a scaled operation with an enriched portfolio of regional and new-wave craft brands and new capabilities built into our current business,” said Simon Cox, CEO of Molson Coors Europe and Petr Kovařík, Molson Coors Europe’s managing director of the Czech Republic, Slovakia and Hungary, in a recent note to employees.

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“We all believe that it is an important step and a milestone in the history of Czech brewing. (The deal) allows us to expand our offer by excellent, high-quality and interesting beers not only for local but also for our European operations.”

Pardubický, which was founded in 1871, is a 148-year-old regional brewer whose operation resides in Pardubice, which sits about 75 miles east of Prague. It makes a roster of lagers distributed throughout the Czech Republic and Slovakia. Its brands include Pernštejn, Taxis and Porter.

Earlier this month, Molson Coors also announced that it had acquired London-based Hop Stuff Brewery.

MillerCoors has no immediate plans to bring brands from either brewery to the U.S. “Our focus and attention is squarely on growing our five craft partners in the United States,” said Pete Marino, president of MillerCoors craft and import arm, Tenth and Blake.


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