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London High Court Throws Out BrewDog Lawsuit Against PR Firm

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The High Court of London has thrown out a defamation lawsuit filed by Scottish craft brewing giant BrewDog against a London-based boutique, Frank Public Relations Ltd.

Back in September 2018, the PR firm issued a press release offering free beer to supporters of U.S. President Donald Trump, according to Law 360.

The High Court of London threw out a defamation lawsuit by Scotland’s BrewDog against Frank Public Relations for promising free beer to Trump supporters.

The High Court of London threw out a defamation lawsuit by Scotland’s BrewDog against Frank Public Relations for promising free beer to Trump supporters.

The press release in question is related to a series of events planned between BrewDog and Atlanta, Georgia-based Scofflaw Brewing Co. at the Scottish beer company’s 36 pubs in the United Kingdom.

However, things didn’t go according to plan. Frank issued the unauthorized press release to “thousands of journalists” encouraging Trump supporters to get a free pint of beer and “To get the UK ‘beered up redneck style’, completely free of charge! But there is a hook… you have to be a Trump supporter.”

Both breweries denied being responsible for the press release. Though it’s public knowledge that Scofflaw has a self-confessed reputation as “trailer trash brewers” and frequently engages in irreverent or off-color humor, this seems to be a case of an over-eager PR person hoping to cause a little controversy to drum up interest in the events.

Regardless, the damage had been done, and the partnership between the two breweries ended.

In the aftermath, Frank issued an apology the following day, blaming an “individual employee” for sending the release without approval.

BrewDog then sued the firm in July 2019, claiming its image was damaged, but Judge Andrew Nicol ultimately rejected the lawsuit.

“[S]imply to say of someone that they were a supporter of Donald Trump, or his policies, would not arguably lower that person in the eyes of right-thinking people generally,” Nicol wrote.

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