Virginia is for (craft beer) lovers, and even in the midst of a global pandemic, Hi-Wire Brewing delivers.
Beginning Monday, April 27th, Specialty Beverage will be distributing Hi-Wire’s full lineup of flagships, seasonals, and specialty releases throughout the state of Virginia.
As crazy as it may seem to expand distribution with the national market currently turned on its head, Hi-Wire wants to get its beer in the hands of its northern neighbors who have long been requesting it.
This package-only launch is just a sneak peek of more to come when life returns to “normal” and restaurants, bars, and bottle shops are able to reopen their doors in full force. For now, if you’re a Virginian looking for Hi-Wire Brewing beer, give your local bottle shop a call and make the request.
The initial plan to expand into Virginia was hatched in early 2020 but was put on pause as the COVID-19 crisis developed. That was until Specialty Beverage pitched the idea of launching anyway.
As co-owner of Hi-Wire Brewing, Chris Frosaker, sees it, “People are supporting their local beer stores and looking for new products right now, so it is the perfect time for new people to try our beer and hopefully bring them some joy.” The partnership with Virginia’s Specialty Beverage was a no-brainer for Hi-Wire because as Frosaker notes, “The team at Specialty ‘gets it.’”
Specialty’s expertise works well for a brewery like Hi-Wire, which offers a large and diverse selection, because the Specialty Beverage team knows exactly how to sell craft beer.