Pint of beer in an IPA glass atop a table with a backdrop of the Cleveland, Ohio skyline.

Heidelberg Distributing Acquires Distribution Rights to Saucy Brew Works

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Saucy Brew Works announces a new partnership with Heidelberg Distributing Company after Heidelberg’s recent acquisition of distribution rights for Saucy beers in the State of Ohio. This partnership increases Saucy’s geographic footprint, putting more Saucy beer in more counties statewide, and gives Saucy access to a greater number of retailers through Heidelberg’s portfolio. Saucy also will benefit from the depth of experience the Heidelberg team has built over 80 years in business.

Stacks of cases of canned beers by Saucy Brew Works arranged in a grocery store display

Heidelberg’s distribution of Saucy beers will include both draft and can offerings. Saucy’s core beer options include: HABITUALE, a Kölsch Style German Ale, B.F. HEFE, a Bavarian-Style Hefeweizen Ale, and IPA ASAP, an American India Pale Ale. Saucy’s specialty brews, including seasonal favorite THREE HOS, as well as WHAT’S HIS NUTS, a Vanilla Stout with Coffee and Peanut Butter, UBER ASAP, a Blood Orange IPA, and more, also will be available at various industry retailers and events.

“As we continue to grow, we needed to find a partner that was aligned with our goals in the state of Ohio,” says Brent Zimmerman, co-founder and CEO of Saucy. “This new partnership with Heidelberg enables us to form deeper relationships with our clients across the state.”

Some of the benefits of this new partnership include:

  • An increase in the number of retailers accessed from 9,200 to over 30,000
  • Increased access to a craft sales force of almost 175 associates
  • Leveraging Heidelberg’s 80 years of experience in the beer industry
  • Increased availability of Saucy beers in the state of Ohio

“We are very excited about partnering with Saucy Brew Works, one of the hottest brands in Northeast Ohio,” said Heidelberg Director of Craft Chris Emmons. “Adding their great lineup of beers to our portfolio is a great way for us to wrap up 2019 and move into 2020. We are looking forward to bringing these fine brews to retailers all across Ohio!”

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