Heavy Seas Beer has released World Famous, a Pilsner brewed in collaboration with and sold at Royal Farms locations in Maryland, Pennsylvania, and Virginia.

Heavy Seas Beer has released World Famous, a Pilsner brewed in collaboration with and sold at Royal Farms locations in Maryland, Pennsylvania, and Virginia.

Heavy Seas Beer Collaborates with Royal Farms on “World Famous” Pilsner

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Heavy Seas Beer is excited to announce the release of, World Famous, a Pilsner brewed in collaboration with Royal Farms. World Famous was created to celebrate Royal Farm’s wildly popular Chicken Palooza event as it enters its third year. World Famous will be available for a limited time in the 40 Royal Farms stores that carry beer and wine throughout Marlyand, Virginia, and Pennsylvania this July. This beer will also be available during a curbside can release at the Heavy Seas brewery from June 26th-28th.

Two Baltimore neighbors set sail to make history. Heavy Seas and Royal Farms have teamed up to create World Famous Pilsner — a beer brewed to pair perfectly with Royal Farm’s World Famous fried chicken. This crisp, clean pilsner tastes even better with RoFo fried chicken and Western fries. A match made in B’more heaven — start your voyage today!

Label design for 16 oz. cans World Famous Pilsner by Heavy Seas Beer and Royal Farms

Label design for 16 oz. cans World Famous Pilsner by Heavy Seas Beer and Royal Farms

“I am a huge fan of RoFo chicken and have found a crisp, clean lager to be the perfect style of beer to compliment the subtle spice and yes, unctuous deliciousness, of a RoFo breast or wing,” says Heavy Seas Brewmaster, Christopher Leonard. “We’ve added a touch of citrus flair to the aroma and flavor of this pilsner-style lager with the deft addition of Citra hops late in the boil and in the fermenter. At 5.0% ABV, it pairs beautifully with Royal Farms chicken, yet has just enough complexity of flavor to be enjoyable on its own.”

“When Heavy Seas came to us with this idea, we got so excited! Heavy Seas is known for creating delicious and creative varieties of beer, and we are known for our ‘World Famous’ fried chicken. The fact we are both Baltimore born and based was the icing on the cake. Both teams came together to design the beer in person to ensure it really does pair perfectly for our RoFo and beer loving customer.” Says Shelby Kemp, Marketing Project Manager for Royal Farms.

The World Famous Pilsner by Heavy Seas Beer was crafted to pair with the RoFo fried chicken from Royal Farms

The World Famous Pilsner by Heavy Seas Beer was crafted to pair with the RoFo fried chicken from Royal Farms

World Famous will release in 6 packs of 16 oz. cans at the Heavy Seas brewery Friday, June 26th thru Sunday, June 28th. For more information, visit: hsbeer.com. Chicken Palooza begins at Royal Farms July 1st. For more information, visit: royalfarms.com.

About Royal Farms

Royal Farms is a fast casual, convenience, and gas station chain that now operates 226 stores in Maryland, Delaware, Virginia, New Jersey, and Pennsylvania. Since 1959, Royal Farms has been satisfying the mid-Atlantic area’s hunger for real fresh food served real fast! The Royal Farms Kitchen is well known for their World-Famous Royal Farms Chicken — Always Fresh, Never Frozen — lightly breaded and pressure-cooked in your store in Trans Fat Free cooking oil. Their Western Fries are hand-cut and hand-breaded from fresh Idaho potatoes and are cooked right in store. Most Royal Farms locations are open 24 hours, 365 days a year. They have been recognized by Food and Wine Magazines “10 Gas Stations Across the Country That Are Worth the Detour”. For more information visit: royalfarms.com.

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