Green Flash Brewing has been flagging for quite some time but perhaps stability is around the corner. Just last month the San Diego-based brewery was acquired by an investor group and now the company has chosen a new CEO. The brewery just named a former Anheuser-Busch executive, Michael Taylor, to lead the company.
Taylor served as vice president of mergers and acquisitions for Anheuser-Busch. He’ll be bringing fourteen years of experience to a company that’s been forced to close a pair of production facilities while also layoff 76 employees and cut back distribution from 42 states.
The founder of Green Flash, Mike Hinkley, will still have an active role within the company but will now report directly to Taylor.
Taylor is already a resident of Orange County, California, and according to an article on Brewbound, will spend his first 100 days getting to know Green Flash as he prepares a new strategy to revitalize the flailing brand. He will also be overseeing the Alpine Beer brand as well.
Taylor has had the opportunity to get to know the company’s founder and has had lengthy discussions on his role and its potential. He went on to praise Hinkley for creating an incredible brand and that his knowledge of the marketplace would be invaluable.
For his part, Taylor chose to leave a cushy job at Anheuser-Busch for the opportunity to lead. He believes his experience in integrating brands such as Goose Island, Blue Point, Elysian, 10 Barrel, Golden Road, Breckenridge, Devils Backbone, Karbach, and Wicked Weed will provide needed support, structure, and ideas.
By joining Green Flash, Taylor will be working with Josh Yelsey again. Yelsey is a former Anheuser-Busch executive that Taylor hired back in 2012 and spent two years working in mergers and acquisitions. He became a board member at Green Flash when as a manager of WC IPA LLC the company purchased the brewery in a foreclosure sale last month.