For beer lovers living in and around Madison, Wisconsin, this is a great opportunity to restock your quarantine beer supply.
The Great Dane Pub & Brewing Company recently announced that they would be selling their craft brews at well-below normal prices starting this past Thursday.
The company said that they brewed “a lot” of beer before the pandemic hit, and now with their restaurants and customers partially shut down, they have to get rid of the stuff.
“Time doesn’t do well for beer,” head brewer Eric Brusewitz explained. “Beer moves so quickly. It was more of an issue trying to keep up. To all of a sudden have that screech to a halt, it was really difficult seeing beer go to waste.”
Anyone can empathize with that sentiment. No one can simply abide pouring a good brew down the drain.
And that’s why the Great Dane decided to not only sell its brew on the cheap, but then donate all the proceeds to the Briarpatch Youth Services. The local nonprofit supports runaway, homeless, and at-risk youth.
“It was so unexpected and it’s going to help us in so many different ways,” Jackie Wehrenberg, the development and communications director for the nonprofit, said.
According to the Madison-based brewery’s Facebook page, they are selling crowlers for $3, growlers for $5, ⅙ barrels for $19, and ½ barrels for $39 of “everything we have on tap.”
The sale kicked off Thursday, May 14th at all Great Dane locations. Beer is sold in crowlers, growlers and barrels while supplies last.
And thus far, the sale has already been a big success. So much so, that the brewery had to hit the “pause button” on taking future orders just to catch up on the ones they’ve already received. The brewery has yet to announce when the sale will continue only that it will do so.