Firestone Walker Brewing Company promoted long-time sales and marketing director David Macon to chief sales officer last month.
Macon, who has spent nearly six years leading Firestone’s sales efforts, is one of the most respected sales executives in the business. Prior to joining the Paso Robles-headquartered craft brewery, Macon spent 14 years in sales director roles at New Belgium.
According to market research firm IRI, Firestone Walker ranked as the 20th largest beer company in the U.S. in 2019. Portfolio-wide off-premise dollar sales for the brewery increased nearly 21%, to nearly $84.3 million, in multi-outlet and convenience stores tracked by the firm last year. The company’s flagship 805 blonde ale ranked as the ninth best selling craft beer, growing dollar sales 12.7%, to $60.4 million.
In 2018, Firestone Walker ranked as the seventh largest Brewers Association-defined craft brewery by volume, after increasing production 12%, to 454,261 barrels of beer.