According to The Full Pint, the brewery, which opened in 2010, began its round of layoffs in December and continued through the beginning of this month. Staff that had their jobs eliminated include two members of their marketing team, five of their sales force (including the sales director), one brewer, and a few truck drivers.
The brewery, which opened during the industry boom in 2010, expanded rapidly and currently operates six taprooms in California from Westlake Village and throughout the Santa Ynez Valley area of the Central Coast.
When speaking to the terminated employees who wish to remain anonymous, The Full Pint reported that there has been a big push to restructure the company. The current sales numbers have seen improvement in the last quarter, so the sales force that was let go was shocked to have such an abrupt termination. We were also told that there was a push to change the commission structure from monthly to quarterly, and there is a big question as to whether the terminated employees will see commission checks seeing as they were let go in the middle of the quarter. We’ve been told that this commission structure change was communicated verbally and there was no signed documentation to back it.
The Full Pint reached out to Steve Almaraz to get his take on the situation and he claimed the measures were taken to “right size.” The brewery has a plan in place to handle marketing — which includes Almaraz getting into the mix and that the sales jobs were eliminated due to overlap. Almaraz gave the assurance that Figueroa Mountain beer would still be available in all their existing California markets.