Catawba Brewing Co.’s legendary Peanut Butter Jelly Time peanut butter beer will make its annual return to the Catawba menu March 6th.
Catawba Brewing Co.’s legendary “PB&J sandwich in a glass” beer, Peanut Butter Jelly Time (5.7% ABV), will make its annual return to the Catawba menu on March 6. In addition to the original Raspberry, the brewery is bringing back Strawberry-Rhubarb and debuting Peach and Red Currant. Sandwiched in the middle of its weekend release party at its Charlotte tasting room will be a peanut butter & jelly (PBJ) sandwich-eating contest on March 7th, with proceeds benefitting the Charlotte Lab School. Catawba will match all the funds raised.
Peanut Butter Jelly Time: Variants & Availability
Catawba’s most popular Specialty Series beer since 2012, Peanut Butter Jelly Time starts as a light brown ale with a touch of wheat in its malt bill, providing the bready base for the star ingredients — real raspberry puree and whole roasted North Carolina peanuts.
The release party will feature three specialty variations of the beer in addition to the original Raspberry: PBJ Strawberry-Rhubarb for the second year and two new brews for 2020: PBJ Peach and PBJ Red Currant. The three specialty flavors will be sold exclusively in Catawba tasting rooms (all in draft; Strawberry-Rhubarb also in 4-pack cans; Peach & Red Currant only at Asheville-South Slope, Charlotte & Morganton locations). A special PB&J flight will be offered while supplies last at the Asheville-South Slope, Charlotte & Morganton locations.
The original PBJ Raspberry will be sold in 4-pack 16 oz. cans in Catawba’s four tasting rooms across North Carolina, the Palmetto Brewing tasting room in Charleston and in five-state distribution.
PBJ Eating Contest
The PBJ sandwich-eating contest in the Charlotte tasting room will consist of three waves: 3 PM; 3:20 PM and 3:40 PM Each wave of participants will have three minutes to eat as many PBJ sandwiches as they can.
There are 20 spots per wave with a total of 60 participants for this event. Entry is $5 per participant; interested individuals may sign up here. The winner will receive a $25 Catawba gift card.