The Brewers Association has released its first documentary short, For the Love of Craft. The film peels back the label of what it means to be a craft brewer and reveals the true heart of craft by introducing the people behind it.
From the luminaries and icons of the craft world, to the industry’s newest players, the film dives deep to expose the desires, dreams, wisdoms, and naiveties of people pursuing their passions — through independence.
For the Love of Craft is produced by the Brewers Association, Studio C3, and Charlie Papazian. The film premiered at the 2019 Craft Brewers Conference in Denver, Colorado, and will premiere internationally at beer festivals in Canada and Sweden this fall. The film is available now to Brewers Association members who may download and screen the film for free.
The Brewers Association is offering free screenings to its members as an opportunity for brewers to share the story and passion of the craft beer community and what it means to be an independent brewer. Brewery members and guilds are invited to host private screenings at their breweries, local theaters, and unique neighborhood locales in order to create special events around the film for beer lovers and as a way to draw in new fans.
The film’s inspiration grew from the BA archive of photographs and more than 80 hours of filmed interviews with innovators of the craft beer industry.
Breweries and craft beer luminaries included in the film: Larry Bell of Bell’s Brewing, Kevin Blodger of Union Craft Brewing, Ken Grossman of Sierra Nevada Brewing Company, Kim Jordan of New Belgium Brewing Company, and Jim Koch of Boston Beer Company.
Where to Watch
As of today, the film will be screened at the following locations:
- Montclair Brewing, Montclair, New Jersey
Wednesday, September 18th, 2019
- Fishweir Brewing, Jacksonville, Florida
Thursday, September 19th, 2019
- Bell’s Brewery, Kalamazoo, Michigan
Monday, September 30th, 2019
- Archetype Brewing, Asheville, North Carolina
Tuesday, October 15th, 2019
- Great Swedish Beer Festival, Malmo, Sweden
Saturday, October 26th, 2019
- North Carolina Brewers Guild, Winston-Salem, North Carolina
Wendesday, November 6th, 2019