BrewDog is seeking U.S. investors in the third round of its Equity for Punks crowdsourcing campaign to fund three major domestic projects.
With funds from this round of investment, the U.S. arm of the Scotland-based craft brewery will open a production facility in California, launch its distilling company stateside and expand its hotel, the DogHouse, by adding lodges constructed from repurposed shipping containers and “popup kennels” to its three pubs in Columbus, Ohio and one in Indianapolis.
“The community we’ve built in the U.S. in just three years is more than we could have dreamed,” BrewDog co-founder James Watt said in a press release. “It is because of our people that we’re growing faster than ever, and we refuse to sacrifice anything to maintain that growth.”
Shares cost $60 and can be purchased individually or in investor platforms through May 2020. BrewDog launched Equity for Punks in the U.S. in 2017 and collected a second round in 2018. So far, 13,000 investors have participated in the U.S. The goal of the third round is to reach 100,000 investors.
In exchange for purchasing shares, investors receive access to limited-edition beers, BrewDog merchandise and experiences, such as stays at the DogHouse in Columbus and tickets to BrewDog’s Annual General Mayhem, the company’s annual shareholder meeting in Aberdeen, Scotland.
BrewDog opened its Columbus, Ohio, brewery in 2017. That year, it produced 6,539 barrels; production skyrocketed to 36,353 barrels in 2018, according to data from the Brewers Association, the non-profit trade group representing the country’s craft brewers. Chief revenue officer Adam Lambert told wholesalers earlier this fall that the company was on pace to double business in 2019.