Pints of beer beside a 12 oz. can of the Two Hearted Ale by Bell’s Brewery, Inc.

Pints of beer beside a 12 oz. can of the Two Hearted Ale by Bell’s Brewery, Inc.

Bell’s Brewery to Auction Two Hearted Ale Hockey Jerseys to Benefit Local Organizations

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Bell’s Brewery, Inc. and the Kalamazoo Wings have teamed up to help support two local organizations with a special, limited edition Two Hearted hockey jersey auction.

Thirty-four jerseys will be available to bid on beginning July 13th and ending the week of August 10th, coinciding with Bell’s national celebration of Two Hearted Day.

The special, limited edition hockey jerseys available at auction from Bell’s Brewery, Inc. and the Kalamazoo Wings

The special, limited edition hockey jerseys available at auction from Bell’s Brewery, Inc. and the Kalamazoo Wings

“Unfortunately, the event we were supposed to have back in March was canceled for safety reasons due to COVID-19. Thankfully, by working together, we are still able to support two fantastic organizations with these unique, one-of-a-kind Two Hearted jerseys,” Larry Bell, president and founder of Bell’s Brewery said.

Proceeds raised from this auction will benefit Kalamazoo Friends of Recreation and the Comstock Community Center. The Bell’s Scrambled golf outing, another annual Bell’s event, was also canceled due to COVID-19. As such, proceeds from this auction will also go to supporting that organization.

“The K-Wings are very excited to be able to auction these unique Bell’s jerseys to the masses. Due to the nature of not being able to gather we are utilizing our collective social networks to raise monies for two great local community non-profits,” Toni Lentini-Daniels, K-Wings Governor and Director of Business Operations said.

All online jersey auctions will be held through DASH Auction. Seven jerseys will be auctioned off every week leaving six jerseys the final week. Each auction will begin on Monday and end at 11:59 PM the following Sunday. A special broadcast will walk viewers through the entire auction process live on the K-Wings’ Facebook page this Monday, July 13th, at 10 AM.

Two Hearted is Bell’s best-selling craft beer and sought after by many. An American IPA with an ABV of 7%, it has earned the honor of being voted Best Beer in America three years in a row by members of the American Homebrewers Association.

Two Hearted Day celebrates the debut of Two Hearted which was on August 15, 1997. Bell’s and others will celebrate all week long.

Bell’s Two Hearted Night with the Kalamazoo Wings was originally scheduled for March 21st.

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