A row of 16 oz. cans of the House Lager Bier by Jack’s Abby Craft Lagers

A row of 16 oz. cans of the House Lager Bier by Jack’s Abby Craft Lagers

Beers from Jack’s Abby and Surly Brewing to Hit 30 New Markets this Fall

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Brew Pipeline, a direct-access platform between craft brewers and new markets, announced it’s launching an Oktoberfest collection with Framingham’s Jack’s Abby Craft Lagers and Minneapolis’ Surly Brewing Co. Brew Pipeline’s flagship program, Guest Brewer, will bring top-rated Oktoberfest beers from both breweries, listed as Top 100 in the World, to more than 30 new markets this fall.

A trio of men toast with Copper Legend Oktoberfest beers by Jack’s Abby Craft Lagers

A trio of men toast with Copper Legend Oktoberfest beers by Jack’s Abby Craft Lagers

“We are incredibly saddened that Germany’s Oktoberfest will be canceled this fall,” says Steve Kwapil, CEO and co-founder of Brew Pipeline.

“Hopefully bringing some of America’s best Oktoberfest beers to more parts of the country will create excitement here stateside.” “These two beers say a lot about who we are as a craft lager brewery,” says Rob Day, senior director of marketing of Jack’s Abby Craft Lagers.

“House Lager is a go-to beer that we have spent years perfecting and Copper Legend is easily one of the best Oktoberfest beers brewed in the U.S. These beers are easy to choose when introducing ourselves to new fans around the country and Brew Pipeline is an easy choice as a partner to facilitate that. We know these beers have fans far beyond our typical borders and Brew Pipeline’s unique model allows us to get those fans the beer, even if only for a short time. They have a system in place that makes it incredibly efficient to share our beers with a lot more friends.”

Fast Facts

  • Beer: Copper Legend Octoberfest
  • Brewery: Jack’s Abby Craft Lagers
  • ABV: 5.7%
  • IBUs: 22
  • Description: Malty, smooth and exceedingly drinkable lager, brewed with noble hops
  • Packaging: 12-pack cans, $15.99-17.99 PTC
  • Beer: House Lager Bier
  • Brewery: Jack’s Abby Craft Lagers
  • ABV: 5.2%
  • IBUs: 18
  • Description: Sweet and golden with a full malty body, inspired by the country lagers of Bavaria
  • Packaging: 15-pack cans, $15.99-17.99 PTC
  • Beer: Surly Oktoberfest Lager/li>
  • Brewery: Surly Brewing Co.
  • ABV: 6%
  • Description: Rich, sweet and malty, but finishes dry and clean with an ever-so-slight touch of hops
  • Packaging: 12-pack cans, $15.99-17.99 PTC

The deadline for distributors to place orders is May 29th. Please contact Brew Pipeline directly for more information.

A pair of 16 oz. cans and beer mug of the Surly Fest Dry-Hopped Rye Lager by Surly Brewing Co.

A pair of 16 oz. cans and beer mug of the Surly Fest Dry-Hopped Rye Lager by Surly Brewing Co.

About Guest Brewer

Guest Brewer is Brew Pipeline’s flagship program, connecting award-winning and highly rated craft brewers to new markets for limited-time sales. Its online portal provides a one-stop solution for marketing, cooperation, transport and registration. The program connects the best craft brewers in the industry with the most capable distributors across the top 100 US markets, allowing breweries the opportunity to test new markets and reach even more fans across the country. For more information, visit brewpipeline.com and follow on social media at @brewpipeline

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