A group of 32 oz. glass growlers

The sale of glass growlers has exploded with orders received from around the world.

Ball Corporation Ramps Up Crowler Production While Growler Sales Surge

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Ball Corporation has added production of 32 oz. crowler cans and expects to have a supply ready to hit the market in two days. The company had previously announced that a new supply of crowlers would be unavailable until April.

A trio of aluminum 32 oz. crowler cans produced by the Ball Corporation

A trio of aluminum 32 oz. crowler cans produced by the Ball Corporation

“Demand for 32 oz. crowlers has surged, similar to other consumer products, during this uncertain time,” strategic communications director Scott McCarty said. “Ball is adjusting our production to help meet that demand. We believe we will have additional cans moving into the market within the next 48 hours.”

The company, which is the nation’s sole producer of 32 oz. crowler cans, increased the size of its planned second-quarter run and is working to expedite shipments when possible, McCarty said.

As states have forced bars, restaurants and breweries to close for on-premise service during the COVID-19 pandemic, craft breweries whose taprooms are their main source of revenue have turned to to-go sales of cans, growlers and crowlers to stay afloat. However, the shortage of crowler cans, which Ball is the only maker of in the nation, has hampered those efforts.

Sale of Glass Growlers Surge

Meanwhile, sales of glass growlers from wholesaler Glass and Growlers “are cranking,” chief operating officer William Kerr said.

The Las Vegas, Nevada-based company has received orders from as far away as Europe and Australia and domestic orders are coming in from clients ranging in size from small craft breweries to national craft-centric chain Yard House, Kerr said.

“Growler sales are going through the roof,” he said. “We’re on our second truckload this week.”

Kerr said the company expects two more truckloads of growlers to arrive next week. Glass and Growlers is shipping orders for blank pieces by the next day and can print one-color artwork from three to five days of receiving files. Minimum order sizes begin at 36 pieces.

The past week’s orders have increased five-fold over normal business, though sales of glassware have ceased, Kerr said.

“We’re looking to be long-term partners,” Kerr said. “We’re not gouging these guys with prices. We’re making sure to keep things economic, as a partner would.”

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