Corporate Office Building for Anheuser-Busch InBev

The sale of Carlton & United Breweries by Anheuser-Busch InBev to Asahi Group Holdings was criticized by the Australian Competition and Consumer Commission.

Australia Regulators Criticize AB InBev Sale of Carlton & United Breweries to Asahi

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The planned sale of Carlton & United Breweries (CUB) by Anheuser-Busch InBev to Asahi Group Holdings has drawn criticism from the Australian Competition and Consumer Commission (ACCC), according to Reuters.

Man walks past Asahi Group Holdings signage

The ACCC said that the $11 billion deal, struck in July, could hurt beer and cider competition in Australia.

AB InBev’s planned sale of Carlton & United Breweries (CUB) is part of the world’s largest brewer’s drive to lower debt after buying SABMiller in 2016.

“The proposed acquisition would combine the two largest suppliers of cider in a highly concentrated market,” the Australian Competition and Consumer Commission (ACCC) said in its preliminary view, adding the combined business would control about two thirds of cider sales in the country.

Asahi might also act as a competitive constraint on the two largest beer brewers in Australia — CUB and Lion — and has “the potential to be an even bigger threat in future,” the ACCC said.

Belgium-based AB InBev had aimed to close the sale in the first quarter of 2020. The ACCC said it would make a final decision on March 19th.

Asahi would likely be required to dispose of a cider brand, but the impact was manageable, Bernstein analysts said.

In the worst case scenario, Asahi might offer to shed AB InBev beer brands Beck’s, Stella Artois and Budweiser locally. Losing Corona would likely be a deal breaker, they said.

Jefferies analyst Edward Mundy, said he expected brand disposals, and a possible delay to the deal closure.

“We do not believe that this preliminary ruling would be insurmountable to the deal taking place,” he said.

Asahi said it was not planning any changes for now, and would continue providing the ACCC with information.

AB InBev said it would be working with Asahi and the regulator to secure approval of the deal.

Asahi shares fell to a three-month low and closed down 1.1% on Thursday. AB InBev shares sunk to a nine-month low and were down 1.9% at 1320 GMT, making them one of the weakest performers in the FTSEurofirst 300 index .FTEU3 of leading European stocks.

The deal would propel Asahi into the major league of brewers, although still place it well behind leaders AB InBev and Heineken (HEIN.AS).

It is set to gain leading Australian beer Victoria Bitter, placing it in more direct competition there with Japanese rival Kirin (2503.T), which produces the XXXX Gold brand in Australia through its Lion subsidiary.

Asahi, maker of Asahi Super Dry and Peroni, is the second largest supplier of premium international beers in Australia.

The Japan-based Asahi has spent more than $20 billion on acquisitions since 2015.

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