After eight years, Anheuser-Busch InBev has returned as sponsor for the NHL and has also struck a multi-year deal with the NBA’s Brooklyn Nets.

After eight years, Anheuser-Busch InBev has returned as sponsor for the NHL and has also struck a multi-year deal with the NBA’s Brooklyn Nets.

Anheuser-Busch InBev Strikes Sponsorship Deals with NHL and NBA’s Brooklyn Nets

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After an eight-year absence, Anheuser-Busch InBev has returned as the official beer sponsor of the National Hockey League, according to Sports Pro Media.

The brewer of Budweiser, Bud Light and Michelob Ultra had been the NHL’s beer sponsor from the mid-1990s, but was edged out after the league struck a deal with MillerCoors in 2011.

Boston Beer Company’s Truly Hard Seltzer became the league’s official hard seltzer in a non-exclusive deal this season.

In other sports sponsorship news for the world’s largest beer manufacturer, A-B also struck a multi-year partnership with the National Basketball Association’s Brooklyn Nets, according to the Sports Business Journal.

A-B is the team’s official domestic beer partner, a sponsorship that comes with branded spaces in the team’s home arena, the Barclays Center, and brand integration on social media channels.

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