Outside the Anheuser-Busch St. Louis Brewery in St. Louis, Missouri

Anheuser-Busch InBev is responding to the COVID-19 pandemic with $1 million to U.S. Bartender Assistance and a 50% reimbursement for out-of-code beer.

Anheuser-Busch InBev Donates $1M to U.S. Bartender Assistance

This article originally appeared here.

Share This Article

Anheuser-Busch InBev announced several measures in response to the COVID-19 pandemic, including a $1 million donation to the U.S. Bartender Emergency Assistance Program and a 50% reimbursement for untapped, out-of-code beer through July 1st.

The donation to support restaurant and bar workers who are out of work due to the shutdown of on-premise retail operations across the country in an effort to stop the spread of the novel coronavirus disease follows similar efforts by the Boston Beer Company, Molson Coors and Jameson, among others.

In addition to the donation, A-B’s Master Cicerones, brewmasters and other personnel will lead free online educational seminars on beer serving and appreciation. The company also plans to donate more than $1 million to local and regional groups that support on-premise bar and restaurant workers.

Reimbursement of Out-of-Code Draft Beer

The world’s largest beer manufacturer plans to offer its wholesalers a 50% reimbursement for all untapped, out-of-code draft beer through July 1st. Additionally, wholesalers can apply the remaining 50% to transportation expenses in 2020, and they will not be responsible for dumping or freight costs related to disposal of the beer. A-B will also provide discounts on packaged product to move the items off shelves in off-premise retailers.

A-B has also extended the shelf-life of its draft beer to 90 days and is extending support to bar and restaurant takeout business through a new growler program.

Other brewers have already announced reimbursement programs, including major producers such as Molson Coors and Constellation Brands, as well as craft breweries such as Boston Beer Company, New Belgium and Sierra Nevada, among others.

In addition to the donation and wholesaler assistance, A-B is redeploying its own-premise workers from its craft brewery taprooms and pubs to other roles within the company, as well as through volunteer efforts for Meals on Wheels and other local organizations.

“Our first priority is our people and at Anheuser-Busch, ‘our people’ includes our employees, our communities and our partners,” Michel Doukeris, CEO of Anheuser-Busch, said in a release. “Now more than ever we truly are one team and that is why Anheuser-Busch is leveraging our unique capabilities, relationships, and reach to not only support our employees and our communities, but our industry partners because we believe they will need assistance beyond the short-term.”

Two weeks ago, A-B instituted a temporary pay increase for brewery and hour employees of its pubs and field sales reps who are still working on the frontlines.

Leave a Reply

Your email address will not be published.

News

Latest Craft Beer News

Beer Lab HI Releases “Chai Yo” Belgian-style Blond Ale

The latest limited release from Beer Lab HI, the “Chai Yo, Thai Tea & Milk Sugar Ale”, a Belgian-style Blond Ale, is now available from the Honolulu-based brewery. Read More

Bell’s Brewery to Auction Two Hearted Ale Hockey Jerseys to Benefit Local Organizations

Bell’s Brewery, Inc. and Kalamazoo Wings have teamed up to support two local organizations with a special, limited edition Two Hearted hockey jersey auction. Read More

Upper Hand Brewery Expands Distribution to Michigan’s Mitten

Upper Hand Brewery will end its drought of availability below the Mackinac Bridge with the distribution of its beer to Michigan’s Lower Peninsula this Fall. Read More