Former New York Yankees star Alex Rodriguez has made a minority investment in Anheuser-Busch InBev-owned Dominican beer brand Presidente, a product of Cervecería Nacional Dominicana.
Rodriguez will serve as chairman of Presidente USA in an effort to build awareness for the brand in the U.S. That effort started strong last weekend with Rodriguez featured in a Presidente commercial during the Super Bowl.
“We have an incredible brand that’s been around since 1935, but in the U.S. it only started [being for sale] in the early ’90s in Miami, so it’s a very, very young brand,” Rodriguez told Fast Company. “In many ways it’s going to be an introduction to the 80% of Americans who don’t know it, and a reintroduction to the 20% or so that do.”
Watch the ad below.