Former New York Yankees star Alex Rodriguez has made a minority investment in Anheuser-Busch InBev-owned Dominican beer brand Presidente, a product of Cervecería Nacional Dominicana.
Rodriguez will serve as chairman of Presidente USA in an effort to build awareness for the brand in the U.S. That effort started strong last weekend with Rodriguez featured in a Presidente commercial during the Super Bowl.
“We have an incredible brand that’s been around since 1935, but in the U.S. it only started [being for sale] in the early ’90s in Miami, so it’s a very, very young brand,” Rodriguez told Fast Company. “In many ways it’s going to be an introduction to the 80% of Americans who don’t know it, and a reintroduction to the 20% or so that do.”
Watch the ad below.
About Cervecería Nacional Dominicana
Cerveceria Nacional Dominicana (CND), is the primary beer producer in the Dominican Republic, the company is owned by AmBev and Grupo León Jimenes. It was founded in 1929 by the American entrepreneur Charles H. Wanzer. It was the first brewery in the Dominican Republic and the largest in the Antilles and Central America with sales of 3.8 million hectoliters. The brewery is best known for its Presidente beer, first produced in 1935. Read More
About Anheuser-Busch InBev
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high- quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. Read More
