Long have Londoners complained about the price for a pint of beer, but the lockdown has inspired one man to pay £800 for a freshly-poured glass of draught beer delivered to his doorstep.
Warwick Adderley claimed his pint on Monday, though not to satiate an overwhelming thirst. Instead, Adderley outbid the likes of Jodie Marsh and Chris Moyles as part of a five day public auction held by Camden Town Brewery; last week, the brewery took to Twitter asking drinkers how much they’d pay for home delivery of a pint of draught Hells, with the highest bid going to support the charity Hospitality Action as they work to brace businesses devastated by COVID-19.
Adderley, whose pint was dropped off two meters from his home, said: “The virus affects us in different ways. It’s good for those of us who can work from home to support those of us who can’t. I’ll raise a glass to that.”
Camden Town matched Adderley’s bid, also donating £800. The brewery’s founder, Jasper Cuppaidge, said: “With all the pubs being closed, we’re all definitely missing a fresh, draught pint – so it was so great to see people come together to bid for this great cause to support the teams who are usually the ones pouring pints.
“The money we’ve raised for Hospitality Action will support the teams in the industry with financial guidance and counseling, now and in the future.”
The news comes as many restaurants are doing what they can to adapt to lockdown life, with some of the biggest chains beginning to reopen for delivery. Meanwhile, many in hospitality are calling for landlords to grant a rent break, hoping to save a number restaurants from certain closure. Today, news emerged of out-of-work restaurant staff sleeping on the streets, as restaurant bosses said social distancing measures would “wipe out” the industry.
Though the auction is over, Camden Town are still fund raising at justgiving.com.