Busch Beer is running a social media contest for couples whose 2020 wedding plans are impacted by coronavirus-related shutdowns.

Busch Beer is running a social media contest for couples whose 2020 wedding plans are impacted by coronavirus-related shutdowns.

Change Your Wedding Plans for a Year of Free Beer

Share This Article

Busch Beer is running a social media contest for couples whose 2020 wedding plans are impacted by coronavirus-related shutdowns.

The Anheuser-Busch brand’s spokesperson, Busch Guy, revealed the contest in a video post on Instagram and Twitter. Couples that have had to change their wedding plans due to the pandemic can enter to win a year’s worth of Busch beer. Participants must post a photo of themselves on Twitter or Instagram with the caption explaining how they still plan to celebrate, complete with the hashtags #BuschWeddingGift and #Sweepstakes.

Friends of the betrothed can tag their engaged friend with the #MyFriendsWedding hashtag for the chance to win additional prizes. Submissions will be accepted through May 1st, and 250 winners will be chosen.

This isn’t the first time Busch has promoted itself as a wedding beverage. Last year, it created a video spot starring the Busch Guy and highlighted photos of couples and wedding guests drinking Busch at real weddings. As part of the campaign, the beer brand ran a contest to win $25,000 and a supply of Busch for the winner’s wedding. Additionally, the Busch Guy was offered up to officiate the ceremony.

After building this buzz last year, the company is now looking to get on the menu during this summer’s wedding season. With large parties nixed in light of the coronavirus pandemic, Busch has had to adjust its marketing and instead give away beer to consumers whose weddings were canceled. By allowing both engaged couples and wedding guests to participate in the contest, the brand offers a social consolation prize to those who are likely disappointed that they must postpone their wedding.

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Latest Craft Beer News

Beer Lab HI Releases “Chai Yo” Belgian-style Blond Ale

The latest limited release from Beer Lab HI, the “Chai Yo, Thai Tea & Milk Sugar Ale”, a Belgian-style Blond Ale, is now available from the Honolulu-based brewery. Read More

Bell’s Brewery to Auction Two Hearted Ale Hockey Jerseys to Benefit Local Organizations

Bell’s Brewery, Inc. and Kalamazoo Wings have teamed up to support two local organizations with a special, limited edition Two Hearted hockey jersey auction. Read More

Upper Hand Brewery Expands Distribution to Michigan’s Mitten

Upper Hand Brewery will end its drought of availability below the Mackinac Bridge with the distribution of its beer to Michigan’s Lower Peninsula this Fall. Read More