Baltimore Ravens CB Marcus Peters celebrated a game-clinching play by chugging a fan’s beer, was fined, and Bud Light matched the tab with a charitable donation.

Baltimore Ravens CB Marcus Peters celebrated a game-clinching play by chugging a fan’s beer, was fined, and Bud Light matched the tab with a charitable donation.

Bud Light Matches Fine Against Baltimore Ravens CB Marcus Peters with Donation to Charity

Share This Article

Back in week 14 of the current NFL season, Baltimore Ravens cornerback Marcus Peters chose an unusual way to celebrate making the game-sealing pass break-up in his team’s 24-17 road win over the Buffalo Bills.

After batting down a pass from Josh Allen (and intended for John Brown) in the Ravens’ end zone, Peters hopped up into the stands. And while the stadium was packed mostly by ‘Bills Mafia’ fanatics, he managed to find a Ravens fan and then shot-gunned his beer.

Not so surprising, Peters was subsequently flagged for unsportsmanlike conduct, which of course, didn’t have any impact on the game. But then the “No Fun League” followed that up by hitting Peters with a $14,037 fine.

Bud Light — a product of Anheuser-Busch, one of the league’s most prominent sponsors — became aware of the fine and made this brilliant marketing play of altruism:

For his part, Peters has experienced a noticeable resurgence since being traded from the Los Angeles Rams to the Ravens. His superb play among many others are why the Ravens look like the team to beat in the race for Super Bowl 54.

And if Baltimore does end up hoisting the Lombardi Trophy, Peters will likely land a massive contract in free agency — and perhaps a new marketing deal with Bud Light.

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Latest Craft Beer News

Beer Lab HI Releases “Chai Yo” Belgian-style Blond Ale

The latest limited release from Beer Lab HI, the “Chai Yo, Thai Tea & Milk Sugar Ale”, a Belgian-style Blond Ale, is now available from the Honolulu-based brewery. Read More

Bell’s Brewery to Auction Two Hearted Ale Hockey Jerseys to Benefit Local Organizations

Bell’s Brewery, Inc. and Kalamazoo Wings have teamed up to support two local organizations with a special, limited edition Two Hearted hockey jersey auction. Read More

Upper Hand Brewery Expands Distribution to Michigan’s Mitten

Upper Hand Brewery will end its drought of availability below the Mackinac Bridge with the distribution of its beer to Michigan’s Lower Peninsula this Fall. Read More