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Side Hustle Brews
Side Hustle Brews is the world’s first GCC dedicated craft brand bringing the latest creative beer styles to the UAE and beyond since 2019.
Our story began on a ride from Abu Dhabi to Dubai. Our founder, Chad, realized there was nowhere in the country that sold the fresh, juicy, hazy IPA he craved after an insane month at the office.
As he sat in traffic near the eastern mangroves, he realized the UAE community has been overlooked by the global beer industry. With no local brewing operations and no focus from global exporting breweries, UAE residents were basically stuck drinking whatever beer the top global brands mass produced…
As he crossed into the border of Dubai, the decision was made: We would create the world’s first beer brand specifically dedicated to UAE residents. From flavor profiles, names and design, all of our beers would be specifically made for those here in the UAE. Despite the daunting task of brewing overseas and exporting to this beautiful desert and the litany of regulations we would have to abide by – we were determined to create a “locally focused brewery” that had never truly existed before… Side Hustle Brews was born.
We immediately went into execution mode. First task was to build a team of UAE residents to help crystalize the plan. The we extensively researched the industry and interviewed potential brewers.
And after interviewing over 30 brewers, Chad found the perfect partner in Wayne Milford, who possessed an amazing combination of knowledge, experience, and passion. Despite never having seen the UAE, Wayne embraced the Side Hustle mission.
The two worked together to formulate recipes. As the list of beers missing from the UAE began to grow, the model changed, and excitement grew.
The next hurdle was finding a ‘home’ for Side Hustle which would give Chad, Wayne and the team the perfect space to build the ‘UAE’s first Craft Brewery’ given their inability to produce in country.
Enter Jeff, a long time UAE resident and co-founder of Side Hustle Brews, who purchased a hops farm in his home state of Pennsylvania in December of 2018.
It was now official, Side Hustle Brews would be produced in Pennsylvania and transported to the UAE within a week of production to ensure residents experienced the freshest possible craft beer— just like they would in their home country.
Now that they secured the farm, recipes and designs, but the mission wasn’t over. We set out to find local venues that would support the Side Hustle mission.
After a string of coincidences, each more random and exciting than the next, Chad walked into Stars n Bars Yas Island in Abu Dhabi. He spoke to the manager, Randolph, and after 20 mins the two had agreed: Side Hustle Brews would launch in Abu Dhabi and they would partner to make Stars n Bars the first UAE venue with its own branded craft beer.
The Side Hustle team got to work producing the craft beer the local community deserves. We tested multiple recipes and agreed that a simple lineup of varying beers styles which paired well with popular local cuisine and looming summer temperatures would be the perfect way to introduce the UAE to what craft beer is supposed to be.
Greater than 25% Ownership by Balmaghie Beverage Group.
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Side Hustle Brews
- 2988 Mercer Butler Pike
- Slippery Rock, PA 16057
- United States
- (724) 923-6069
For More InformationVisit the Brewery Website
Proud to Support Independent Craft Brewers
For years, small and independent U.S. craft breweries have been turning the beer world upside down. Their ability to take risks, innovate flavors and build better communities has made the U.S. the craft beer capital of the world.
To proudly display that independent spirit, the Brewers Association created a symbol to unify U.S. craft breweries and those who want to support them. This certified mark gives beer lovers an easy way to identify independent craft beer.
Learn more about what it means to be an Independent Craft Brewer by visiting the Brewers Association.